It’s hard to really pinpoint what the initial vision of the Montreal-based streetwear brand was, but what is clear is that Setiz Taheri, Koku and Gildas Awuye needed each other to make it happen. Whether they met via faith, chance, or sheer luck, they were meant to meet for a purpose: Atelier New Regime. “I…
Read MoreLogan Mackay
Why Jeans Jeans Jeans Succeeds Where Others Fail
For the first-time customer, walking into Jeans Jeans Jeans in the Mile End can seem overwhelming. The 6,000-foot basement is a sea of clothes racks heaving with denim pants, jackets, shorts, skirts, and dresses. Denim clothes drape the walls from floor to ceiling. But customers soon realise they will not need to navigate the store’s…
Read MoreThe Montreal Café Shining a Spotlight on Surf Culture
“I love it when people walk into the café and look through the window and say ‘what the hell is going on here?’” Mitch Martin, one of the owners of September Surf Café points to the rectangular window at the back of the bright, high-ceilinged space. On any given day you’ll find customers with foreheads…
Read MoreThis Montreal Running Club is Part of an International Movement
If you’re passing through the Plateau on a Tuesday evening, chances are that you’ll find the East Laurier Running Club taking the streets; their name emblazoned on the shirts of those keeping the pace. A weekly tradition since East Laurier’s inception, the Tuesday social run serves as the nucleus of a club that prides itself…
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